- The communication channnel choice is complex and does not depend on cost.
- The more attention it requires, the less people we interact with regularly. The two extremes of the table are Skype video conversations (3) and Facebook/Twitter broadcasting (100+)
- Cultural impact of availability on the choice of channel: the bussier the other person is, the less we will use a highly synchronous channel like phone or Skype.
Choosing the Right Channel to Request Attention
February 28, 2011