timarmstrongroadshow.jpgTim, possibly working on “The AOL Way”

Two years into his tenure as AOL CEO, Tim Armstrong is stepping on the gas.

By April, he wants AOL editorial to increase its stories per month from 33,000 to 55,000.

He wants pageviews per story to jump from 1,500 to 7,000.

He wants video stories to go from being 4% of all stories produced to 70%.

He wants the percentage of stories optimized for search engines to reach 95%.

We know all this, because right now, Armstrong’s lieutenants are making their way through the company’s many editorial divisions, training them on “The AOL Way.”

Some of AOL’s journalists, editors, content creators aren’t all happy with the training.

“AOL is the most f—–up, bull—t company on earth,” says one, who joined AOL in what he calls, “the worst career move I’ve ever made.”

Others are more positive, but asked not to be quoted.

We have a copy of “The AOL Way.”

AOL is using this document to train editors right now. It is an illuminating look into how AOL, a company with hundreds of millions in dollars in annual funding, is trying to turn itself into a 21st century media giant on the fly.

Some tidbits:

The entire document is newsworthy, but here are some pages you must make sure to see:

Click here to see “The AOL Way” →

via businessinsider.comA very interesting read about AOL’s strategy and management. It is scary to see how little people get paid, but it goes in line with what happens in journalism. Only a few make a living.

Paying peanuts per post is way too common right now, if the posts are not just free. The worst of it is the lack of sustainability of this model that leads to an ever decreasing number of journalists and bloggers, standardization of news, lack of research, reduction of sources and amateurization of the whole writing business.