Suggested reading: Manifesto on management 2.0

Manifesto: management 2.0

Management 2.0 is not about a CEO having a blog or a cool presence engineered by his PR people. It is not about having Twitter accounts and nice Facebook pages. Management 2.0 is about rethinking radically the way companies and more generally organizations are being managed; from the way they manage suppliers, to the employment relationships they build, to how they design their products and services, to the support they offer to customers, to the influence they exert, to how they relate to the world and their local communities… It’s about more than just enterprise 2.0 seen through the narrow lens of cool AJAX applications with wikis, blogs and sharing functionality. Management 2.0 is about symbiotic relationships between adult humans at work. It’s about workspace that is not a place where people go to die 8 hours a day to earn a living standard. Management 2.0 is about making people reach their highest potential at work, so here are a few points of a M2.0 manifesto…

Alexandre Papanastassiou has posted this interesting manifesto on what management should be in today’s times.

Although I agree that the quality of the product is very important, I do not agree with the idea that the product itself is the marketing. This falls into the traditional engineer trap where the creators of a product just concentrate their efforts in the product and disregard marketing.

Without marketing your great product will die in obscurity. There are many forms of marketing and different actions to take depending on your willingness and resources. If you do not plan to do any marketing for your product you might as well spend your development money in lottery: you have the same chances of success.

3 responses

  1. Ramon,You are 100% right in pointing out the "engineer’s trap" and in highlighting the importance of all of the aspects of strategic as well as operational marketing. I probably failed to express my thoughts accurately on that one, so let me clarify, if I may.The first point about marketing is not to be understood a "all you have to do is build the best mousetrap in the world and that’s it". Rather it is to be understood as "if your product sucks, no marcoms, promotion or advertising magic can save you today". Thanks for your reading & spreading the message đŸ™‚

  2. Just added two sentences to clarify the point. Thank you so much for caring enough to discuss this, because it just gave me the opportunity to improve the manifesto, which, in the spirit of the web, opensource, creative commons and open innovation, makes you a co-author đŸ™‚ Here are what I hope will be clarifying propositions:"That does not mean that all you have to do is build a good product and let the wolrd come to you. That won’t happen and your product will end up in the cemetery of good ideas that never sticked. But it does mean that if your product sucks in any significant way (that is significant to the market, not to you), no clever, creative, trendy or cool marcoms campaign can save you."

  3. There we agree: build a good product and market it!

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