Results of the Email Reactivation & Segmentation campaign (>11k emails sent)

After a while longer than expected all the emails have been sent and the feedback is very positive, although the number of subscriptions are not that big. Super Positive Emails The best thing I’ve gotten out of this email blast are a lot of positive emails from people I have not spoken to in a […]

Update: Coworking Courses, Email Segmentation, Meditation Goals

Coworking Courses This week I launched a poll to the members of The Coworking Handbook Newsletter asking them for their priorities for a coworking course: sales or community. The answer was a clear both, so I’ve started both of them. To learn the ropes and get my hand dirtied I’ve chosen to go first with […]

Update: Email Marketing, Repurposing, Outsourcing, Automation

Another busy and motivating week has just gone by and things are looking good. Here is this week’s progress report. As Ash Maurya says: Practice Trumps Theory One of the main reasons for the entrepreneurship challenge is to get my hands dirty and it is working wonders. Revamping Network and Mailing Lists So far 1479 […]

The Email Segmentation Campaign Is Rolling!

The email segmentation & reactivation campaign to freshen up my mailing lists is set up and rolling. Choosing the Right Tool and Cleaning Up Contacts I dropped Mautic for being too complicated and awful to clean up contacts (the main problem I have with all the CRM I’ve tried so far). At the end I […]

Dipping My Toes into Email Marketing Automation

As part of my entrepreneurship challenge, I’m now dipping my toes into email marketing automation to take advantage of all the contacts I’ve collected through the years and try to deliver value to them based on their interests. So far I’ve imported over 25.000 contacts to Mautic and a few of the imports are still […]