The email segmentation & reactivation campaign to freshen up my mailing lists is set up and rolling. Choosing the Right Tool and Cleaning Up Contacts I dropped Mautic for being too complicated and awful to clean up contacts (the main problem I have with all the CRM I’ve tried so far). At the end I […]Read More The Email Segmentation Campaign Is Rolling!
As part of my entrepreneurship challenge, I’m now dipping my toes into email marketing automation to take advantage of all the contacts I’ve collected through the years and try to deliver value to them based on their interests. So far I’ve imported over 25.000 contacts to Mautic and a few of the imports are still […]Read More Dipping My Toes into Email Marketing Automation